Marketing and Communications Manager Hybrid
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| Job Type | Full TimePermanent |
| Location | Oxfordshire |
| Area | Abingdon, UKDidcot, UKFaringdon, UKOxford, UKSwindon, UK |
| Sector | Marketing & Digital |
| Salary | Up to £60k |
| Start Date | |
| Advertiser | Colleen Ward |
| Job Ref | VR/02627 |
| Job Views | 271 |
- Description
- Role
The marketing and communications manager formulates and implements a strategy to generate strong engagement with the brand and leads for new business opportunities. Heading up a small marketing and communications team, the marketing director also defines annual marketing plans to run multi-channel campaigns and reports on their effectiveness.
Responsibilities- Show strong brand integrity responsibility to ensure the highest standards of quality, content and messaging from the marketing team and across all marketing channels.
- Manage and mentor the marketing and communications team members.
- Develop and implement the annual marketing plan including multi-channel. campaigns to raise awareness of the company brand and generate leads.
- Report on department KPIs.
- Analyse marketing and sales data including prospect journey and feedback to inform marketing and future business plans.
- Define and maintain internal marketing processes, ensuring compliance across the team.
- Lead on the production of white papers, from identifying relevant topics to researching, organising production and launch.
- Lead on the organisation of events and major company conferences (like the international school awards and the annual conference) to draft the agenda and content, find speakers and engage audiences.
- Coordinate / support the production of International School Leader magazine.
- Develop sponsorship opportunities for commercial audiences within marketing content, in partnership with sales.
- Ensure all marketing channels are optimized and updated, including the company website, social media, event platforms and printed materials.
- Monitor annual marketing budget.
- Manage marketing data and ensure that all marketing activities are in compliance with legal regulations.
- Manage relationships with external agencies and marketing platform providers.
- Follow the Quality Management System and Information Security Management System (ISO 9001 & 27001 framework).
- Previous B2B marketing manager experience, ideally in K-12 education.
- Must have admin level experience in using marketing CRMs, ideally Salesforce and its Marketing Cloud Account Engagement product (Pardot).
- Must have experience of developing team members at various experience levels (from graduates to executive level).
- Experience of using PR and social media to engage audiences.
- Media relations experience.
- Experience in organising in-person and online events that target a worldwide audience.
- Has experience of building and developing engaged communities.
- Experience of utilising creative, in-house marketing skills in order to deliver marketing in cost-effective ways that do not usually require external agencies.
- Ideally will have education or international education marketing experience (this may be higher education and/or K-12 experience).
- Degree or relevant qualification in (digital) marketing and/or communication.
- Expert understanding of inbound marketing and how to leverage organic channels.
- Strong project and event management skills.
- Excellent marketing leadership skills to manage, lead, communicate and mentor the marketing team.
- Strong website management skills, including understanding of SEO techniques.
- Proficient in using brand and marketing analytics tools, ideally Google Analytics and Search Console, and Salesforce/Pardot reports.
- Proficient in using and managing website CMS (ideally WordPress) including ecommerce functionalities
- Strong proofreading skills.
- Sales pipeline data management and evaluation to lead marketing strategy and action.
- An energetic and action-oriented individual who will do what is needed to ensure a marketing campaign is delivered successfully, on time and with the highest standards of execution and evaluation.
- A good communicator and motivational leader who can work across departments to optimize marketing success.
- Strong Salesforce and Pardot skills.
- Proficient in using Microsoft Office suite, particularly Teams, Word, Excel and PowerPoint.
Please note: that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.
