Technical Marketing Manager
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| Job Type | Full TimePermanent |
| Area | Abingdon, UKOxford, UKWitney, UKKidlington, UK |
| Sector | Manufacturing & ProductionScientificMarketing & Digital |
| Start Date | |
| Advertiser | Colleen Ward |
| Job Ref | VR/02635 |
| Job Views | 178 |
- Description
- Overview
Create design guides, evaluation guides, application notes, technical white papers, presentations, videos, images and demonstrations for our solutions and products. We are looking for a Marketing manager ideally with technical / engineering background, or an experienced technical product manager.
Marketing Strategy
To oversee and manage the implementation of the marketing strategy including:- Developing the marketing strategy, both shorter term and long term (3 YP)
- Investigating how social media can be used effectively to assist with awareness world-wide.
- Manage social media accounts (LinkedIn, Twitter, YouTube and Instagram)
- Investigating other forms of marketing tools to promote on a global stage.
- Put together annual budget for finance and manage marketing spend including reporting ROI on campaigns/strategy.
- Manage advert strategy and source advertisement opportunities to achieve the strategy goals
- Responsibility for VIM and ensuring consistent branding across the company.
- Liaising with website host to manage the website and brand awareness.
- Benchmarking competitors and other websites to suggest improvements.
- Keep the Website up to date with prices, news and products.
- Manage SEO
- Continuous improvements of website including search engine rankings and visitor experience
- Organise sponsorship and attendance of trade shows.
- Manage product launch activities, brand, and product exposure.
- Manage appearance of show booths and stands with reference to VIM.
- Sales Support and Enquiries
- Support sales efforts as required. Some travel required to support field and marketing activity.
- Report on competitor analysis.
- Liaise with TEs and PEs to improve test spec recording for use in Sales and Marketing
- Report on marketing performance including at board level
- Define products and product ranges including production of product packs
- Develop product ranges for ancillary items e.g., Software
- Manage process for obtaining customer feedback and testimonials and make recommendation for improvements identified from the feedback
- Grow the mailing list and manage newsletters.
Please note: that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.
